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Apple registers the xrOS wordmark, thereby confirming the operating system name of its headset

Apple registers the xrOS wordmark, thereby confirming the operating system name of its headset

Bloomberg’s Mark Gurman was the first to reveal the xrOS name story

Gurman’s sources were anonymous employees within Apple, and the use of the term “Extended” was added to the beginning of the name to indicate that the headset supports both VR and AR. Virtual Reality (VR) creates immersive environments that make a user feel like they’re in a situation they probably never would be in real life. For example, VR would allow the user to sit behind the cockpit of a commercial airliner as it comes in for a landing at LaGuardia.

With Augmented Reality (AR), users view a real-world feed in real-time with computer-generated data superimposed on the feed. Live View on Google Maps is a good example of AR. Used to help walkers get from point “A” to point “B” safely, Live View shows the user a live feed on their phone screen from a rear-facing camera and superimposes computer-generated arrows to guide the user. show which way to go. walk. Landmarks are indicated on the screen.

Within Apple there was a battle between the use of realityOS and xrOS

Product Manager Vox Media Parker Ortolani tweeted today that Apple registered the xrOS wordmark in New Zealand through a shell company. The wordmark uses the San Francisco font created by Apple. The trademark “xrOS” was already registered in New Zealand earlier this year. Last year Apple registered the realityOS trademark and within Apple there was a battle between realityOS and xrOS; it seems the xrOS name has won.

The difference between a trademark and a wordmark is that the latter uses a specific font and creates design elements that can be protected by the applicant.

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Apple is expected to introduce the Reality Pro mixed-reality AR/VR headset on June 5, the opening day of WWDC 2023. The device is expected to cost $3,000 and will be powered by the 5nm chip we reviewed in 2017. now known as the Apple M2. There should be a 4K micro-LED display for each eye, as many as 12 cameras, spatial audio with surround sound, and head and eye tracking. The device supports air typing as an option to enter data.

In some ways, the unveiling of Reality Pro could mirror the introduction of the iPhone in 2007. Apple isn’t inventing a new product category here, but hoping to move the headset industry several years into the future.

Ming-Chi Kuo of TF International originally expected Apple to ship 800,000 to 1.2 million units of the headset. But his expectations have plummeted, and in February the influential analyst said Apple might ship as few as 500,000 units of the device this year. Given the rumored price of the wearable device, Kuo’s revised forecast would lower Apple’s potential revenue for the first year of the Reality Pro by as much as $2.1 billion.

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  • May 16, 2023