Asda shoppers fuming over massive changes to discount scheme from today

Asda shoppers are fuming over sudden changes to a discount scheme. The overhaul has removed many products from being eligible for a 10 per cent reduction.

Notice of the changes was sent out last night (Wednesday) that the Blue Light discounts were being stopped from today, June 15. It comes just weeks after Asda said shoppers could instead add the Blue Light card to its Rewards app, giving customers 10 per cent back in the form of vouchers to spend on their next shop.

Shoppers had then complained that the discount didn’t come off their checkout bill anymore and that the 10 per cent had to be used within a specified time or it would expire. But in the latest change, the discount no longer applies to anything except fresh products, with customers calling it “disappointing” and, because of the short notice, “sneaky” and “underhand.”

READ MORE: Asda makes announcement about 500 products affecting all stores

Asda said that as of June 15, 2023, the Blue Light Card discount will not be valid on George/George.com, Asda Online Groceries, frozen, non-fresh food items, health and beauty, baby, household including pet and laundry, George Home, homeware and outdoor, entertainment and toys, Asda tyres, fuel, all alcohol, tobacco, Lottery products, gift vouchers and cards, infant/formula milk, cash-back, fireworks, online games and instant tickets, photo printing, saver stamps, postage stamps, top-up mobile phone cards, any other online financial services and insurances, pharmacy, café and separate concessions, and all items within the Just Essentials by Asda and Smart Price ranges.

As of today, the discount scheme will give 10 per cent back in your Asda Rewards Cashpot only when you buy fresh products across Asda stores. Fresh products include all fresh meat and fish, fruit and vegetables, food to go, ready meals, chilled and dairy, bakery goods and flowers.

An email sent out by Asda explained: “We are getting in touch as you are a verified Blue Light member with Asda Rewards and we wanted to let you know that from Thursday 15th June, you may notice some changes to your current benefit. As part of the ongoing evolution of Asda Rewards, Blue Light Card holders will continue to receive 10 per cent Cashpot benefit on all fresh products in our stores. However, you may notice that other products are no longer included in the offer.

“You will continue to earn Asda Pounds on non-fresh food, clothing, health and beauty, household, entertainment and homeware products in the same way as other Asda Rewards users, and you’ll still be able to make the most of all the other Asda Rewards benefits to continue building your Cashpot.”

What is a Blue Light Card?

Blue Light Card is a discount service for the emergency services, NHS, social care sector and armed forces, with Asda among the many retailers included. You can only get one if you work in one of these sectors. Attractions, such as West Midland Safari Park and takeaways like Dominos also offer discounts for anyone who has a card.

READ NEXT: