ford ceo farley not optimistic about building every maverick order for 2023 AllNews

Ford has managed to increase production of Maverick at its plant in Hermosillo, Mexico, by a healthy amount. According to production figures posted on Maverick Truck Club, May marked the first time this year that 2023 model year pickup output hit double digits; from 8,694 units in January to 11,061 in May. That output will continue to grow thanks to Ford hiring 1,100 new direct workers for a third shift at the plant, and 5,000 indirect workers. It’s likely none of this will be enough to clear the backlog of Mavericks for this model year. At the same shareholder event where Ford CEO Jim Farley used the new F-Series Super Duty as an example of the automaker’s quality focus, he answered a question about Maverick production with some pessimism about closing the backlog in 2023. “We have a capacity expansion in July at the factory that will help. Unfortunately, we completely underestimated the demand for the Maverick, so I am not confident that even with the capacity expansion, we will have many Mavericks available.” to everyone.”

The boss noted that there is a ten-day supply of Mavericks at dealerships, so ostensibly the sad news only applies to buyers waiting for reservations. Compare that with cox car writing at the end of April that the F-150 stockpile had built up to 97 days of supplies. But the meager Maverick inventory means that buyers who show up at lots are often asked to pay dealer premiums for the privilege of bringing home one of the compact pickups.

Ford authority wrote that the 2024 Maverick order book will open next month and the truck will go into production in November. A Ford order planning spreadsheet in the same thread as above at Maverick Truck Club predicts that Ford will complete all EcoBoost builds by July, but will still have approximately 19,500 unfinished Maverick Hybrid builds as of November 1. compared the table with the number of December 1, 2022.

The potential good news is that Ford expects an “enhanced hybrid mix” and more hitch availability during the build period from July 31 to August 28. The unwelcome news facing reservation holders without a truck is that every report we’ve read claims that Ford won’t offer price protection for an order rollover in 2024. If the Maverick’s MSRP rises $3,500 next year, those those waiting for trucks have to pay up. Keep in mind that these are fluid situations and November is still a long way off. The situation is improving, and could do so again.

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