Placefirst appoints new Assets and Strategy Director

In the newly appointed senior role, Anna joins Placefirst with over 20 years’ experience in the property sector and will be responsible for developing and executing the company’s real estate strategy.

The appointment comes as a result of the company continuing to build on recent success, as the business aims to reach 6,500 homes in the coming years.

“I am delighted to be joining Placefirst at such an exciting time for the business. Our position as an industry leader in the market is shown through numerous high-profile schemes currently being built or in planning, and it is important we continue to be influential in the industry and create communities where people are proud to live and rent for the long term, in an exciting and growing residential sector. I look forward to working closely with David and the wider team to deliver this next phase of growth which will see the business expand at an impressive rate.”

Anna Hwang, Assets and Strategy Director, Placefirst

Joining Placefirst from her previous Director of Operational Capital Markets role at Savills, Anna is experienced in consulting with clients to drive their strategy and achieve maximum growth.

Prior to this, Anna was a Partner at investment and asset management specialist Addington Capital.

“We are thrilled to welcome Anna to Placefirst, bringing with her over 20 years’ experience and knowledge of the industry. With Anna’s skills in strategy and asset management, this new role encompasses the ambition that Placefirst has and will help us to progress at a national scale. Our plan is to continue our path in delivering best-in-class Build to Rent communities and contributing to answering the huge demand for quality private rented accommodation across the UK.”

David Mawson, Chief Executive Officer, Placefirst

Placefirst’s pipeline includes 122 apartments at Cow Green in Halifax, which was approved in March this year, 146 homes at Benwell Dene in Newcastle – a planning application was submitted in April this year, and 366 units in Wolverhampton.

Placefirst is also on site in Bolton, delivering a 167-unit neighbourhood in partnership with the local council.

Alongside this, Placefirst recently began works on The Green; a single-family housing (SFH) development in Hartlepool, and were also appointed to deliver SFH Build to Rent schemes in Sunderland.