Secret Apple trademark pretty much confirms the arrival of its AR headset next month

With less than a month to go until Apple’s WWDC keynote presentation and the anticipated launch of its mixed-reality headset, the company may have inadvertently confirmed the name of the device’s operating system. It looks like the software will indeed be called “xrOS”, with the first two letters standing for “extended reality”.

Eagle eyes Parker Ortolani, who works for The Verge, noted that last week Apple filed with the New Zealand Intellectual Property Office for a trademark on a logo that is simply the word “xrOS” in the company’s proprietary SF Pro font. In December, Bloomberg reported that Apple had moved from realityOS to xrOS as the name for the software, and this discovery seems to confirm that claim.

As usual with Apple, the trademark application was filed under a shell company name, which makes recognizing it a bit more difficult. But veteran Cupertino viewers have learned to expect this kind of maneuver, and the shell company used this time, Deep Dive LLC, has been involved in many xrOS trademark activities in the past, as Apple’s Patently documented at admirable depth in December. . Interestingly, Apple patently puts forward the theory that instead of voluntarily switching to xrOS, Apple felt it was too difficult to acquire the necessary trademarks for realityOS in the US

In any case, xrOS is arguably a better brand when it comes to communicating what Apple intends to achieve with its upcoming product portfolio. While realityOS doesn’t pin the company down to virtual, augmented or mixed reality, extended reality is actively emphasizing its ambition to grow beyond every aspect of the field. Apple is believed to be planning an entire ecosystem of xrOS products, starting with one headset, but encompassing a second and likely cheaper version, plus a range of related devices. (One possibility is a set of smart glasses, although these are currently on hold.) The main downside is that Apple has already released the iPhone XR, but that phone may be so old now that few customers will be confused.

But all these matters should be clarified soon. After numerous reported delays, Apple’s first-ever mixed reality headset is expected to make its public debut at WWDC on June 5. You can keep up with the latest news, leaks and rumors with our regularly updated Apple Reality Pro headset superguide.

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